What's New From Subaru Gear
Celebrate the Season in Subaru Style
Explore festive apparel, cozy accessories, holiday ornaments, and more from this year's Subaru Gear Holiday Collection and get inspiration for gift ideas with our latest Gift Guide!
Explore the Subaru Gear Gift GuideSpecial Order Spotlight
Plan Ahead with Special Order Offers
Explore customizable merchandise and special order opportunities designed to support upcoming retailer needs, events, and seasonal planning.
Winter Jackets Offer
We are offering not only the popular 3-in-1 Jacket with the large reflective logo on the back, we have also selected several new styles to tackle this season!
View Offer >Winter Ready Offer
Are you ready for the winter weather? Checkout these outdoor items for your next event, raffle or gift? All items are available with the Subaru logo or your Store Logo!
View Offer >2027 Custom Calendars
Keep your store's information in view all year long with customizable 2027 calendars. Choose from National Parks, All Vehicle Models, and Wilderness designs.
View Offer >Love Promise Spotlight
SAF Eligible Share the Love Gear
Support retailers with easy access to current Share the Love gear and helpful ordering resources.
Planning Ahead
Retailer Planning Reminders
Stay ahead of upcoming seasonal opportunities, events, and inventory planning needs.
Rotate Your Merchandise for the Upcoming Season
- Review warmer-weather inventory and identify slow-moving products before transitioning to colder-weather merchandise.
- Create promotional displays or special offers to help clear seasonal inventory.
- Refresh your apparel and accessory displays with fall and winter mini-collections, keeping the rule of 3 in mind.
- Ensure core cold-weather essentials, such as outerwear, hats, and insulated drinkware, are well stocked ahead of the season.
Begin Planning for Upcoming Events
- Holiday Decorating
- Store-level Year-End Events
- Holiday-Themed Promotions or Charity Drives
- Giveaways for any Winterization Service Promotions
- Continued Share the Love efforts
- Loves to Help/Operation Warm
- New Gear Collection Launch
- 2027 Custom Calendars (available to pre-order)
- Winter Ready Offer (open now)
- Winter Jacket Offer (open now)
Uniform Spotlight
Featured Uniform Programs
Workweek Wardrobe
A curated collection of polos, layers, and outerwear that mix and match seamlessly for dozens of outfit combinations.
Shop Collection >Love Encore
From first impressions to final handshakes, help your Star Delivery Specialists shine.
View Uniforms >Top Selling Gear
Trending Gear
Discover some of the most popular products Subaru retailers are choosing right now.
Subaru Badge of Ownership
Badge of Ownership Gear
Whether on their keys or their car, these badges go wherever they do.
All Badge of Ownership Gear
Showcase owner loyalty for Badge of Ownership with displays, badge accessories, and more.
Shop Now >Create Your Custom Badge
Create your own custom badge, with order minimums starting at just 500 badges. Get even more personalized with a backer card that showcases your brand and story. Compatible with the Badge of Ownership Counter Display.
Learn More >