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What's New From Subaru Gear

Celebrate the Season in Subaru Style

Explore festive apparel, cozy accessories, holiday ornaments, and more from this year's Subaru Gear Holiday Collection and get inspiration for gift ideas with our latest Gift Guide!

Explore the Subaru Gear Gift Guide

Special Order Spotlight

Plan Ahead with Special Order Offers

Explore customizable merchandise and special order opportunities designed to support upcoming retailer needs, events, and seasonal planning.

New

Winter Jackets Offer

We are offering not only the popular 3-in-1 Jacket with the large reflective logo on the back, we have also selected several new styles to tackle this season!

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New

Winter Ready Offer

Are you ready for the winter weather? Checkout these outdoor items for your next event, raffle or gift? All items are available with the Subaru logo or your Store Logo!

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2027 Custom Calendars

Keep your store's information in view all year long with customizable 2027 calendars. Choose from National Parks, All Vehicle Models, and Wilderness designs.

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Love Promise Spotlight

SAF Eligible Share the Love Gear

Support retailers with easy access to current Share the Love gear and helpful ordering resources.

Planning Ahead

Retailer Planning Reminders

Stay ahead of upcoming seasonal opportunities, events, and inventory planning needs.

Rotate Your Merchandise for the Upcoming Season

  • Review warmer-weather inventory and identify slow-moving products before transitioning to colder-weather merchandise.
  • Create promotional displays or special offers to help clear seasonal inventory.
  • Refresh your apparel and accessory displays with fall and winter mini-collections, keeping the rule of 3 in mind.
  • Ensure core cold-weather essentials, such as outerwear, hats, and insulated drinkware, are well stocked ahead of the season.

Begin Planning for Upcoming Events

December
  • Holiday Decorating
  • Store-level Year-End Events
  • Holiday-Themed Promotions or Charity Drives
  • Giveaways for any Winterization Service Promotions
  • Continued Share the Love efforts
January
  • Loves to Help/Operation Warm
Keep an Eye Out For
  • New Gear Collection Launch
  • 2027 Custom Calendars (available to pre-order)
  • Winter Ready Offer (open now)
  • Winter Jacket Offer (open now)

Uniform Spotlight

Featured Uniform Programs

New

Workweek Wardrobe

A curated collection of polos, layers, and outerwear that mix and match seamlessly for dozens of outfit combinations.

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Love Encore

From first impressions to final handshakes, help your Star Delivery Specialists shine.

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Subaru Badge of Ownership

Badge of Ownership Gear

Whether on their keys or their car, these badges go wherever they do.

All Badge of Ownership Gear

Showcase owner loyalty for Badge of Ownership with displays, badge accessories, and more.

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Create Your Custom Badge

Create your own custom badge, with order minimums starting at just 500 badges. Get even more personalized with a backer card that showcases your brand and story. Compatible with the Badge of Ownership Counter Display.

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